The Complete Idiot's Guide to Growing Your Business with Google
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Manufacturer: Alpha
Author: Dave Taylor
Publisher: Alpha
Average Customer Rating:
Our Price: $13.57
You Save: $ 6.38 ( 32% )
Usually ships in 24 hours
Manufacturer: Alpha
Author: Dave Taylor
Publisher: Alpha
Average Customer Rating:
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The Complete Idiot's Guide to Growing Your Business with Google Description
Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9781592573967
ISBN: 1592573967
Label: Alpha
Manufacturer: Alpha
Number Of Items: 1
Book Pages: 352
Publication Date: 2005-08-02
Publisher: Alpha
Product Release Date: 2005-08-02
Studio: Alpha
Dewey Decimal Number: 658.872
EAN: 9781592573967
ISBN: 1592573967
Label: Alpha
Manufacturer: Alpha
Number Of Items: 1
Book Pages: 352
Publication Date: 2005-08-02
Publisher: Alpha
Product Release Date: 2005-08-02
Studio: Alpha
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Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines
The Complete Idiot's Guide to Growing Your Business with Google
Google Advertising A-Z: Essential AdWords & Image Ads Tips for Getting the Most Clicks at the Lowest Cost
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Make Easy Money with Google : Using the AdSense Advertising Program
Pay Per Click Search Engine Marketing For Dummies
Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)
Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines
The Complete Idiot's Guide to Growing Your Business with Google
Google Advertising A-Z: Essential AdWords & Image Ads Tips for Getting the Most Clicks at the Lowest Cost
Search Engine Marketing : Branding Through Paid Placement
Overture and Yahoo Advertising: Plus 110 Tips and Tricks
Review: Winning Results with Google AdWords
Editorial Review of The Complete Idiot's Guide to Growing Your Business with Google
The search engine for success.
Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest.
• Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second
• Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author
• Perfect for the entrepreneur and small business market
Customer Reviews of The Complete Idiot's Guide to Growing Your Business with Google
Customer Rating:
Review Summary: One of the best investments I've ever made!
Review: I thought I knew a lot about designing an optimal website, using Google AdWords and online marketing. Then I picked up this book, and learned how much more I could be doing, and how many mistakes I had made. There are at least a half-dozen great ideas that can be implemented quickly and at little or not cost to improve your site's placement on search engines, and to attract more relevant AdWord clicks.
Customer Rating:
Review Summary: Wow! Is this complete
Review: I have opted into online courses and even have an MBA where I studied E Business. This is by far the most complete, helpful and timely guide I have seen to succeed with an internet business. It is rare that I read a "How To" cover to cover, but this is an exception. It is certainly the first time I have had my highlighter out since Grad school. If you want to succeed in an ebusiness, this is the way to get started!!
Customer Rating:
Review Summary: Not Bad Overall
Review: While normally I go for books aimed at experts (i.e the ones that are 400+ pages and dry as a salt sandwich), this book had received enough positive reviews that I gave it a shot. I was not disappointed.
For someone with my background (experienced software guru and web designer, with a moderate amount of Google know-how), I was still able to gain some valuable insight. So you're not surprised, this book is as much Marketing 101, as it is about Google (particularly the first half of the book). But it's needed to give the book a solid grounding from which to make its Google-related recommendations.
The bottom line though, hasn't changed from prior years: if you do the right thing and make your site rich in useful content, relative to its general audience and subject, you're going to do well with Google. If it's only moderately relevant or lacking in information "density" (the amount IOW), all the tricks in the world won't make your page rank any better. First, make sure you're really delivering the goods (the information your customers want and need and not a bunch of link farms, fluff, etc), *then* make sure your meta-tags, document names, document structure, Ad Words, and all the rest, are Google-savvy. The latter without the former, is useless. To the author's credit, he emphasizes this in several chapters.
Overall, I felt like there was a little too much "Freshman Marketing" and some of it was rehashed unnecessarily IMO (though someone with minimal marketing background would probably find it useful). I think the first 70 pages could probably be distilled down to about 40 or 50, but who's counting? ;-)
Recommended for anyone getting start with a business web site or who wants to make their existing site better.
Customer Rating:
Review Summary: Great book, well worth the read
Review: This book is MORE than a book about Google. It should almost have a different title like "Growing Your Business Online: plus strategies for improving your placement on Google".
The book covers so much more than Google placement. It shares responsible, realistic insight into how to improve your web site with the goal of first improving the visitor/customer experience and second to improve your overall relevance with search engines. Dave's advice comes from a respectable, responsible approach to creating genuine results for your web site. He also provides ample warnings about using web site trickery that could leave your site's relevance & credibility in ruins.
A MUST READ for web developers and Internet marketing folk.
Customer Rating:
Review Summary: A Very Comprehensive Guidebook
Review: This book isn't just about advertising on Google. There's lot more. Of course, complete idiots won't benefit from it, but the book begins from the ground for people not familar with online marketing.
It first outlines the importance of visibility, then touches on how Google actually works. No secrets here. Newbies learn a lot, but not the old hands. Then, it goes into great detail on how the website should be set up, presented and maintained. Again, very useful newbie tips on blogs and content generation are given but I doubt the experienced user will learn a lot of new things here.
There is also some mention about making money from Adsense and affiliate programs, but personally, I haven't had very good experiences with these programs.
The book ends with the future of findability. I find nothing futuristic about the author's ideas. Still, a good book for those just starting out.
Review Summary: One of the best investments I've ever made!
Review: I thought I knew a lot about designing an optimal website, using Google AdWords and online marketing. Then I picked up this book, and learned how much more I could be doing, and how many mistakes I had made. There are at least a half-dozen great ideas that can be implemented quickly and at little or not cost to improve your site's placement on search engines, and to attract more relevant AdWord clicks.
Customer Rating:
Review Summary: Wow! Is this complete
Review: I have opted into online courses and even have an MBA where I studied E Business. This is by far the most complete, helpful and timely guide I have seen to succeed with an internet business. It is rare that I read a "How To" cover to cover, but this is an exception. It is certainly the first time I have had my highlighter out since Grad school. If you want to succeed in an ebusiness, this is the way to get started!!
Customer Rating:
Review Summary: Not Bad Overall
Review: While normally I go for books aimed at experts (i.e the ones that are 400+ pages and dry as a salt sandwich), this book had received enough positive reviews that I gave it a shot. I was not disappointed.
For someone with my background (experienced software guru and web designer, with a moderate amount of Google know-how), I was still able to gain some valuable insight. So you're not surprised, this book is as much Marketing 101, as it is about Google (particularly the first half of the book). But it's needed to give the book a solid grounding from which to make its Google-related recommendations.
The bottom line though, hasn't changed from prior years: if you do the right thing and make your site rich in useful content, relative to its general audience and subject, you're going to do well with Google. If it's only moderately relevant or lacking in information "density" (the amount IOW), all the tricks in the world won't make your page rank any better. First, make sure you're really delivering the goods (the information your customers want and need and not a bunch of link farms, fluff, etc), *then* make sure your meta-tags, document names, document structure, Ad Words, and all the rest, are Google-savvy. The latter without the former, is useless. To the author's credit, he emphasizes this in several chapters.
Overall, I felt like there was a little too much "Freshman Marketing" and some of it was rehashed unnecessarily IMO (though someone with minimal marketing background would probably find it useful). I think the first 70 pages could probably be distilled down to about 40 or 50, but who's counting? ;-)
Recommended for anyone getting start with a business web site or who wants to make their existing site better.
Customer Rating:
Review Summary: Great book, well worth the read
Review: This book is MORE than a book about Google. It should almost have a different title like "Growing Your Business Online: plus strategies for improving your placement on Google".
The book covers so much more than Google placement. It shares responsible, realistic insight into how to improve your web site with the goal of first improving the visitor/customer experience and second to improve your overall relevance with search engines. Dave's advice comes from a respectable, responsible approach to creating genuine results for your web site. He also provides ample warnings about using web site trickery that could leave your site's relevance & credibility in ruins.
A MUST READ for web developers and Internet marketing folk.
Customer Rating:
Review Summary: A Very Comprehensive Guidebook
Review: This book isn't just about advertising on Google. There's lot more. Of course, complete idiots won't benefit from it, but the book begins from the ground for people not familar with online marketing.
It first outlines the importance of visibility, then touches on how Google actually works. No secrets here. Newbies learn a lot, but not the old hands. Then, it goes into great detail on how the website should be set up, presented and maintained. Again, very useful newbie tips on blogs and content generation are given but I doubt the experienced user will learn a lot of new things here.
There is also some mention about making money from Adsense and affiliate programs, but personally, I haven't had very good experiences with these programs.
The book ends with the future of findability. I find nothing futuristic about the author's ideas. Still, a good book for those just starting out.