The 2007-2012 World Outlook for Paid Internet Search Advertising

 

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Binding: Paperback
EAN: 9780497354879
ISBN: 049735487X
Label: ICON Group International, Inc.
Manufacturer: ICON Group International, Inc.
Book Pages: 236
Publication Date: 2006-06-26
Publisher: ICON Group International, Inc.
Product Release Date: 2006-06-26
Studio: ICON Group International, Inc.

This study covers the world outlook for paid Internet search advertising across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.