Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))

 

Experimental feature: Order Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech)) from the UK, Canada, Germany or France by clicking an appropriate flag below.

               

Some items available at Amazon.com are not available in all countries.

Binding: Paperback
Dewey Decimal Number: 658.872
EAN: 9780471754947
ISBN: 0471754943
Label: For Dummies
Manufacturer: For Dummies
Number Of Items: 1
Book Pages: 384
Publication Date: 2006-02-06
Publisher: For Dummies
Studio: For Dummies

Winning Results with Google AdWords
Make Easy Money with Google : Using the AdSense Advertising Program
Pay Per Click Search Engine Marketing For Dummies
Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)
Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines
The Complete Idiot's Guide to Growing Your Business with Google
Google Advertising A-Z: Essential AdWords & Image Ads Tips for Getting the Most Clicks at the Lowest Cost
Search Engine Marketing : Branding Through Paid Placement
Overture and Yahoo Advertising: Plus 110 Tips and Tricks
Review: Winning Results with Google AdWords

Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you.

Discover how to

• Use the right keywords to trigger your ads
• Figure your breakeven point
• Write ads that reach your customers
• Calculate return on investment
• Use geo targeting
• Track your ad results

Customer Rating:
Review Summary: JB6244
Review: Excellent job.

Good primmer with a lot of meat in a very fast moving arena.

---

Customer Rating:
Review Summary: Another Great Dummy Book
Review: * Very informative
* Easy to read
* A good understanding of PPCs
* Not too long (in my opinion)

---

Customer Rating:
Review Summary: If you need to know pay per click, read this book
Review: This book does exactly what it should. It explains in clear, simple language how pay per click works, and how you should go about using it. Kent has no ax to grind. He explains why pay per click is a really lousy idea for some businesses, a really good idea for others and how to tell the difference. Before wasting thousands of dollars on a blundering Goggle campaign, read Kent and do it right the first time.

---

Customer Rating:
Review Summary: Peter Kent is a star!
Review: Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".

"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.

Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.

Jerry

---

Customer Rating:
Review Summary: Good for Beginners
Review: I thought this book was very helpful. I had started a new job with no knowledge of PPC and found this to help me understand the basics.

---

---