I misunderstood your first question a little. There is an SEO issue when you use a domain that’s all brand marketing. I’ve wrote a new article about it at http://www.seo-gold.com/brand-marketing-vs-search-engine-optimization.html

David

Yes, I think I had understood your post. The reason why I asked that is because I read in another prestigious blog that an important e-commerce company in Spain had bought for a large amount of money a domain that is equivalent to “gardening.tld” (that refers to the activity of the company) that pointed to its website. The actual name of the company (and its main domain) has nothing to do with the name of the activity. The blog mentioned that the company invested for SEO related reasons. So as you can see, it’s an equivalent example to the Amartinix.tld and gardening.tld question.

Could you shed some light on the benefits of this action?

Thanks!

You’ve misunderstood my SEO tutorial.

Assuming branding isn’t that important to you a domain like amartinixs.com (and the one you originally posted that’s for sale on SEDO) is a very bad choice for a gardening shop site.

The best domain name would be something like

gardening-shop.tld
gardening.tld
and similar

You ideally want your main SERP in the domain name.

Since domains like gardening.tld are long gone, the best you can normally do is what I’ve done with this site seo-gold.com. I have a main keyword (SEO) and an unimportant word (Gold) that could be used for branding. A gardening example might be:

amartinixs-gardening.tld
amartinixs-gardening-shop.tld
etc…

The hyphen – is very important, registering amartinixsgardening.tld is no better than registering a domain like gfdhgbjkgjy.tld for a gardening shop.

I’m about to create a premium links directory and was lucky that http://www.premium-links-directory.co.uk was available: Premium Links Directory is a main SERP, so the odd gem is still available.

David

I’ve got another question: Imagine I have a gardening shop named “Amartinixs”. According to your anchor text rule, I should buy the domain amartinixs.com

Now my question is, is there any SEO benefit in buying the domain gardening.com (in addition to amartinixs.com) and make it point to my website too?

Thanks!

Thank you for the information on domain names selection. The section on hyphenated domain names has been particularly useful. I have a wider selection now.

http://www.google-adsense-templates.co.uk/wordpress-theme-talian-with-adsense-and-seo-optimisation.html

I created the SEO theme, it’s the best WordPress SEO theme available today by FAR.

I made a few minor colour changes for this domain.

David

You’ll read a lot of bad SEO advise on forums etc… there is nothing wrong with using hyphens or numbers in a domain name.

http://www.general-election-2010.co.uk/

Explain it’s SERPs, it’s not even a year old (Google sandbox issues), but is already top 5 for most of the main SERPs in Google including:

General Election 2010 (only Wikipedia above it).
General Election (main SERP: 5th domain listed).

Hyphens are HIGHLY recommended for domain names.
Numbers make sense if like the domain above it’s part of the SERP. I wouldn’t add a number to a domain or a file name for that matter if it wasn’t part of a SERP.

The domain you are on now http://www.seo-gold.com/ is number 1 for SEO Gold even though the home page no longer uses SEO Gold in the title.

David