Might seem a dumb thing for an SEO company to discuss, but search engine optimization isn’t for every website.

ROI (Return On Investment) is a critical factor in the decision to hire an SEO Consultant, not much point spending thousands of dollars on SEO services if it doesn’t result in many times more in increased income.

So how do you go about deciding if search engine optimization is for your website?

Has your site the potential to pull in lots of traffic from Google?

Google has a delay in rankings called the sandbox effect. A new website or site with few backlinks (low PR) is not considered ‘trustworthy’ to Google. To be trusted by Google a site must have long term links and a reasonable PR (minimum PR4). Through experimentation we’ve found it takes at least a year to become trusted. Prior to this period a site will tend to rank poorly for anything but the easiest of SERPs.